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Facing the new rules, how should we play with the Appstore Optimisation? 1. Single point breakthrough Under the new rules, we found that the hub of traffic distribution has changed. From past lists and KeyWord searches, two important new elements have been added: Story and developer IDs. 1). Story In the North American App Store, the Story’s…
Following the previous article, why the Appstore are making such a great revision? There are two aspects to answer this question: 1. First, the problem facing by Appstore — Internal revolt and Foreign invasion. 1). Foreign invasion Although the Android camp is loosely organized and disorderly, it has been smashed all the year round. However, after…
Today, lots of Apple search ads has poped-in the App Store search result pages: According to Apple’s new rules, after adding a few new elements “Developer”, “Story”, “Search Ads”, “In-app purchase”, the App boosted to the second place in organic keywords searching is now seen by users in the fourth place! (see the diagram above) This…
Early today, Apple made a big wave of Apps removal which alerted every Asoer. Appvocado has also tracked this massive Apps removal and made our analysis. This wave is only half a month away from the last large-scale cleanup, but it has a distinct difference from the last one, which deserves every Asoer’s attention: 1. Organisation developers…
