Bringing in new users can be a both tempting and painful thing for every app marketer. In order to continuously create value, the app needs to have new users come in on a daily basis. There are various ways of bringing new users, and today, we are going to dive into the most effective, and…
Today, lots of Apple search ads has poped-in the App Store search result pages: According to Apple’s new rules, after adding a few new elements “Developer”, “Story”, “Search Ads”, “In-app purchase”, the App boosted to the second place in organic keywords searching is now seen by users in the fourth place! (see the diagram above) This…
What is ASM? ASM refers to App Store Marketing. When users search the keywords in the App Store, ASM helps your app appear in the top Ads slot, in the search results. Those Ads have three forms: Title + icon + screenshots Title + icon + description Title + icon + video preview There will…
