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The number of times your app showed up on the App Store.
The number of times your app’s App Store page has been viewed on devices.
Each app purchase on a device.
The total number of times your app has been installed.
The number of times the app has been used for at least two seconds.
The total number of devices with at least one session.
Number of installs through app referrers, web referrers or other campaigns.
The number of conversions divided by the total number of visitors.
The total number of active users with at least one session.
The number of new users in your app.
The number of returning users in your app.
The number users that return to the app at least 1 once within 30 days.
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