The Age of App Dominance
In today's dynamic digital landscape, majority of our time spent in the digital domain is dedicated to mobile apps. According to eMarketer, consumers are projected to spend an average of over 114 minutes per day on mobile apps in 2020, indicating a significant shift towards app usage. Nevertheless, as much as apps are becoming popular, the increasing number of apps is also leading to fierce competition for noticeable user attention. With just barely few apps able to embrace a wholesome part of this growing attention span, the importance of App Search Optimisation could never be overemphasised. It's a means to visibility in this clamorous app space.
All about App Search Optimisation – Standing out in an Oversaturated Market
App Search Optimisation gives a competitive edge in an over-saturated mobile app market, just like SEO does for websites:
- Facilitates App Discoverability – Over 60% of apps are discovered via app store searches
- High Conversion Potential – Approximately 50% of users who find relevant apps in store searches, proceed for download
- Cost Effective – To reach similar conversion rates, in-app ads cost considerably more
Following simple steps, businesses can leverage App Search Optimisation to increase their app visibility and likewise their user base. The best hour to start is right now!
Chart: App Discoverability via App Store Searches, Percentage of apps discovered through app store searches over time.
How to Prosper with App Search Optimisation – App Visibility Booster Stroke-by-stroke
- Appropriate Keywords: Use keywords related directly to your app to heighten its chances of discovery by potential users. One genuine service that can aid in this is
- Quality App Icon and Screenshots: A professional-looking and catchy icon coupled with illustrative screenshots fuel an app’s visibility, persuading people to download.
- Robust App Description: A powerful app description with apt keywords, fabulous features and tangible benefits expounded decently can stack up for more app presence.
- Harnessing User Reviews & Ratings: Nothing transcends word-of-mouth publicity. Keep users satisfied for positive reviews and remarkable ratings, complementing your app search
Reflecting upon an incident where App Search Optimisation worked wonders. X, a once overlooked music app convoluted in masses underwent a profound 'App Search Optimisation', initiating from keyword installs. Within a few months of adopting app search optimisation strategies, X experienced an unexpected surge in its downloads and notably, in its active users.
So, are your ready to have your app bubbled up to overflowing visibility right on top? If your answer is in affirmative, congratulations! You've initiated a step further towards driving long term success in the digital business space. Remember, outpacing this fast pace digital continuum requires adequate agility and persistent uppelopments. So, get started, keep improving and shining brighter in the app space!
Disclaimer: This article contains charts and insights informed by data references from appodeal.com, www.forbes.com, developer.apple.com, searchads.apple.com. They are not direct representations but are based on our interpretations and analysis. While we've made every effort to ensure accuracy, there may be occasional discrepancies. Please use this information judiciously.