Which App Categories are Currently Trending in Terms of Ranking?

To remain competitive in the ever-evolving digital landscape, it's vital to stay updated with the current app ranking trends. These trends dictate the types of apps users are most interested in, and knowing them can give any business leverage. From the gaming niche to utilities or lifestyle, different app categories have had their time in the sun.
Let's consider the data collected by research bodies like Sensor Tower, Statista, or our own resources at AppInsight providing insights into these trends. As of 2021, the trend seems to be favoring the following segments:

  • Social Media Apps: Social networking is a powerhouse category, especially during the challenging times of the ongoing pandemic. Multiple national lockdowns have increased social media usage, leading to mobile apps like TikTok, Facebook, and WhatsApp dominating the app ranking.
  • Fitness & Health Apps: As more people are recognizing the importance of wellness, they're turning towards mobile platforms for solutions. Fitness and health apps have surged in popularity, owing to features like home workout routines, wellness tips or nutrition guides.
  • E-commerce Apps: Online shopping has proven convenient and safer for users in the Covid era. This has proved favorable for e-commerce apps, which reflect an ever-growing rise in ranking.

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Chart: App Categories and Ranking Trends, Comparison of App Rankings in Different Categories based on 2021 Data

How to Improve Your Own App Ranking?

Seeing these popular categories, you might be wondering, How can I get my app to rise through the ranks too? Below are a few steps you can take:

  1. Offer Value: Ensure your app provides a tangible benefit, whether that's interactivity, intuitive design, or genuinely beneficial content.
  2. Improve UI/UX: Consumers prefer apps that are user-friendly and visually appealing.
  3. SEO and ASO : By utilizing search engine optimization (SEO) and app store optimisation (ASO) strategies, target the correct audience more effectively.
  4. User Reviews: Encourage users to leave reviews – both the ratings and the number of downloads influence app ranking directly.
    At AppInsight, we offer comprehensive strategies designed to enhance visibility and improve app ranking metrics. Using a blend of advanced SEO and ASO techniques, we've transformed businesses.

Real-World Success

To showcase the effectiveness of understanding app ranking, let's consider one of the success stories at AppInsight – a health and wellness app. After a thorough market analysis, we understood that health-conscious users preferred simplicity. So, we ensured the client’s app had a straightforward interface, and focused primarily on clean eating tips and easy exercises. As a result, within just a few weeks, the app jumped ranks, securing a top position in its category. This story underlines how understanding current trends and formulating a corresponding strategy can drive success.
Interpreting app ranking trends can reveal a goldmine of digital opportunity. If implemented correctly, these insights enhance your ability to reach more customers and grow your business digitally. It is always valuable to consult experts, like our team at AppInsight, in charting out a strategy for improving app rank and achieve your business's online goals. After all, in the realm of app rankings, the game is always on, and the winner is the one who not just keeps up with the trend, but stays ahead of it.

Disclaimer: This article contains charts and insights informed by data references from 42matters.com, buildfire.com, www.spaceo.ca, www.appsflyer.com. They are not direct representations but are based on our interpretations and analysis. While we've made every effort to ensure accuracy, there may be occasional discrepancies. Please use this information judiciously.