Embracing Personalization in Digital Marketing
In an era where consumers have more choices than ever before, personalization in digital marketing has moved from a nice-to-have to a must-have strategy. Tailoring communication to individual preferences is no longer a bonus—it's an expectation. Consumers want to be seen, heard, and understood. They crave content that resonates with their unique tastes and needs.
From landing pages to emails to banner ads, businesses are leveraging AI and sophisticated algorithms to improve personalization. And the numbers tell a compelling story. According to Epsilon, personalized experiences can increase transaction rates by 49% and revenue by 39%. Notably, our own success at AppInsight is evident, as our team has helped numerous businesses significantly improve their conversion rates through our data-driven marketing growth strategies.
Chart: Personalization, Increase in transaction rates and revenue through personalization
Integrating Voice Search in Your Digital Marketing Strategy
Another innovative trend taking the digital marketing world by storm is voice search. ComScore reported that 50% of all queries will be voice searches by 2020. Embracing this technology means optimizing your digital content for long-tail keywords and a more natural, conversational tone.
To stay ahead of the curve:
- Start by understanding your target audience and how they talk about your products or services.
- Use these phrases and terms to create voice search friendly content.
- Consider questions people might ask using a voice search tool and integrate these queries in your content.
Illustrating this strategy, AppInsight helped a local ezine increase its organic traffic by over 30% in 3 months by optimizing for voice search.
Leveraging Ephemeral Content for Higher Engagement
Ephemeral content, or content that's only available for a short duration, is a powerful tool. Leveraging platforms like Instagram Stories and Snapchat, businesses can capitalize on consumers' Fear of Missing Out (FOMO) and drive them to take fast action.
A case in point: A wellness company tapped into the power of ephemeral content. They created a 24-hour social media campaign offering deeply discounted memberships to their health club. The urgent nature, combined with a strong , produced viral content that helped the company increase online enrollments by 85% in just one day, affirming the reach and potential of using ephemeral content.
This represents just the tip of the digital trends iceberg. At AppInsight, we continually explore and pioneer these trends to provide the best service to our clients. We commit not only to meeting the status quo but constantly elevating it, riding the wave of innovation and driving true value for businesses seeking to maximize their online success.
The revolution of digital marketing is a necessary adaptation for any business aiming for online success. Being aware and embracing these trends will not only assure a place on the map but also lead the way towards sustainable business growth.
The innovative nature of digital marketing will always welcome change, and evidentially, companies like AppInsight – pushing boundaries, exploring new possibilities, and innovative growth strategies. Being equipped with an in-depth understanding puts you ahead of the competition and sets the stage for a promising digital future.
Disclaimer: This article contains charts and insights informed by data references from www.convinceandconvert.com, www.mckinsey.com, mill.agency, www.cmswire.com. They are not direct representations but are based on our interpretations and analysis. While we've made every effort to ensure accuracy, there may be occasional discrepancies. Please use this information judiciously.
