Is it Safe to Buy App Installs?- AppInsight

What Does it Mean to Buy App Installs?

Buy app installs is a marketing strategy used by businesses and developers to generate a significant number of installs for their applications. This approach involves a third-party service, like AppInsight, that uses data-driven solutions to drive installs. With numerous services available worldwide, businesses often wonder, 'Is it safe to buy app installs?'
Safety is a complex concern contingent on several variables, such as the install provider's credibility and the methods they employ.

Pros and Cons: Safety and App Install Buying Practices

To comprehend the safety of the practice, it’s key to understand the pros and cons:

  • Pros
  • Immediate Visibility: One of the main advantages of buying app installs is that it provides instant visibility in the marketplace. Your app can catch the user’s eye amid a sea of alternatives. More exposure translates to likely increased organic downloads.
  • Improved Ranking: The number of installs significantly impacts your app's ranking in the storefront. Apps with higher installs are naturally perceived as more trustworthy and popular.
  • Cons
  • Uncertain User Engagement: Yes, buying installations can boost your numbers immediately. However, there's no assurance about how these users will engage with your app. Be wary of companies that promise extremely high engagement post attainment.
  • Risk of Fraud: The key risk when you buy app installs is encountering fraudulent service providers. These vendors sometimes use methods that don't comply with app store guidelines, potentially causing your app to be pegged, or worse, banned.

The Safe Route: Recognizing Reliable Install Providers

Identifying a dependable service provider isn't just beneficial, it's essential. It protects your investment and ensures a positive experience.
Here's how to spot one:

  1. Look for Transparent Methods: The install service shouldn’t hide how they drive installs. Reputable ones like AppInsight are always clear about their strategies leveraged for app install campaigns.
  2. Quality over Quantity: Do they promise relevant user bases that would genuinely have an interest in using your app?
  3. User Reviews: Check for client testimonials, feedback, or case studies as these are unbiased sources of information.
  4. Standard Diligence: Do they comply with the terms of service of the application store where your app is published?
    Our experience at AppInsight, including a memorable campaign for a niche gaming app, demonstrates the valuable results an accountable provider can deliver. After a series of low conversion rates, the developer approached us for help. We deployed a strategic install campaign, targeting gamers with a preference for this niche. In no time, the app vaulted up in rankings, user reviews improved, and organic downloads soared.

Chart: Comparison of Install Providers, Number of Relevant User Bases per Install Provider

A Tip on Technology: Integrated App Solutions

To drive engagement and customer satisfaction, businesses must consider employing an integrated app solution. Conveniently, AppInsight provides integrated solutions designed to create tailor-made apps for you, drastically augmenting user preferences, engagement levels, and overall ROI potentially.
With the advent of AI and ML technologies, companies can utilize granular data to target specific and relevant user demographics. This action enhances user satisfaction and engagement while also lessening the dependency on purchased installs.
In essence, while the aspect of safety in buying app installs might deter some, with the correct precautions, these initiatives can significantly elevate visibility and growth. Just remember to choose the right service provider and to consider integrated solutions for long-term success.

Disclaimer: This article contains charts and insights informed by data references from,,, They are not direct representations but are based on our interpretations and analysis. While we've made every effort to ensure accuracy, there may be occasional discrepancies. Please use this information judiciously.