Improving your App’s keywords coverage in different region? Learn how

Tricks for the App Store Optimisation (ASO)

According to statistics, more than 100,000 new apps are submitted to the App Store every month. As the size of the App Store is increasing everyday, developers have found it getting harder to promote their apps. The app ranking in today’s App Store, unlike it in early days, can not rely on comment and reviews to get more downloads.

Hence, it becomes a topic for the developers to discuss and do the research on that how to make the user find your apps in the App Store. The Apple officially reveal the statistics that 65% of iOS apps were discovered by searching the keywords in the App Store. This means the developers have to continuously optimise their product to ensure users can find their apps in the App Store. If you don’t know how to deal with the ASO (App Store Optimisation) , you will probably miss a massive free user downloads and your app will sink in the Ocean.

When we talk about the ASO (App Store Optimisation), we might consider the App Store as a black box. What we can do is trial and error to testify whether our efforts is on the right track. For example, if we want the user can find our app through the keywords searching, we have to make sure the keywords are included in the App Store. If you want to improve the inclusion, one of the most important things is the keyword field.

Some basic techniques are including avoiding the space and plural. Besides, another useful technique is related to the localisation. We will discuss how to use the localisation to help the App Store Optimisation.

After some researches, it is found that many apps will choose US when they first launch to a new market. And they will only optimise one language as their default language, which is normal as people will believe that the English (US) will affect the App Store keywords in the local market. Is this true? Before answer the question? We have some other questions:

  • Is there any effects on the keywords index when we add other language?
  • What’s the difference between Spanish and Mexican Spanish?
  • In US App Store, how do the users search the apps in Spanish iOS devices?

To solve the questions, we run thousands of test. We found which language will affect the local App Store.

United States: English (United States), Spanish (Mexico)

United Kingdom: English (UK), English (Australia)

Australia, New Zealand: English (Australia), English (English)

Belgium: English (UK), French, Dutch, English (Australia)

Brazil: Portuguese (Brazil), English (UK.), English (Australia)

Canada: English (Canada), French (Canada)

China, Singapore: Chinese (Simplified), English (UK), English (Australia)

Cyprus: English (UK), Greek, Turkish, English (Australia)

Denmark: English (UK), Danish, English (Australia)

Finland: English (UK), Finnish, English (Australia)

France: French, English (UK), English (Australia)

Germany, Austria: German, English (UK), English (Australia)

Greece: Greek, English (Australia), English (UK)

Hong Kong, Macau, Taiwan: Chinese (Traditional), English (Australia), English (English)

Indonesia: Indonesian, English (Australia), English (UK)

Italy: Italian, English (Australia), English (UK)

Japan: Japanese, English (United States)

Korea: Korean, English (Australia), English (UK)

Luxembourg: French, German, English (Australian), English (English)

Malaysia: Malay, English (Australia), English (UK)

Netherlands: Dutch, English (Australia), English (UK)

Norway: Norwegian, English (Australia), English (UK)

Portugal: Portuguese (Portugal), English (Australia), English (UK)

Russia, Ukraine: Russian, English (Australia), English (UK)

Spain: Spanish (Spain), English (Australia), English (English)

Suriname: Dutch, English (Australia), English (UK)

Sweden: Swedish, English (Australia), English (UK)

Switzerland: German, French, Italian, English (Australian), English (English)

Thailand: Thai, English (Australia), English (UK)

Turkey: Turkish, English (Australia), English (UK)

Vietnam: Vietnamese, English (Australia), English (UK)

Spanish-Latin, Argentina, Bolivia, Belize, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela:

Spanish (Mexico), English (UK), English (Australia)

The rest of the world:

Albania, Angola, Anguilla, Antigua and Barbuda, Armenia, Azerbaijan, Bahamas, Bahrain, Barbados, Belarus, Benin, Bermuda, Bhutan, Botswana, Brunei Darussalam, Bulgaria, Buki Nafso,Cambodia,Cape Verde,Cayman Islands,Chad,Congo,Croatia,Czech Republic,Dominica,Egypt,Estonia,Fiji,Gambia,Ghana,Grenada,Guinea Bissau,Guyana,Hungary,Iceland,India, Ireland, Israel, Jamaica, Jordan, Jamaica, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Liberia, Lithuania, Macedonia, Madagascar, Malawi, Mali, Malta, Mauritania, Mauritius, Micronesia, Moldova, Mongolia , Montserrat, Mozambique, Namibia, Nepal, Niger, Pakistan, Palau, Papua New Guinea, Philippines, Poland, Papua New Guinea, Qatar, Romania, Saint Lucia, Sao Tome and Pu Siby, Saudi Arabia, Senegal, Seychelles, Sierra Leone, Slovakia, Slovenia, Solomon Islands, South Africa, Sri Lanka, Saint Kitts, Nevis, Saint Vincent, the Grenadines, Swaziland, Tajikistan, Tanzania, Trinidad and Tobago, Tunisia, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, Uzbekistan, Virgin Islands, United Kingdom, Yemen, Zimbabwe:

English (UK), English (Australia)

Some conclusions:

  • In US, using the English (United States) and Spanish (Mexico) can help your app ranking.
  • Avoid the combined keywords: if the keywords have ‘live’ and ‘chat, the keyword ‘live chat’ will not have any ranking.
  • If your app does not localise for Latin America which speaking Spanish, reserve the extra keywords for it.
  • In the rest of the world (exclude Canada), using English(UK) and English(Australia) to improve your app ranking.
  • The benefit of including the English(Australia) is not guarantee.
  • The techniques not only can be applied in keywords field but also the other metadata.

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