Improve Your App Store Ranking and Increase Installs: A Data-Driven Guide for App Success

Boosting impressions: Perform a thorough Keyword Research

Any effective strategy begins with an understanding, and maintaining app installs is no exception. To organically improve your app store ranking, deep dive into keyword research. Tools like Google Keyword Planner, AppTweak, and Mobile Action are great options. These applications enable you to identify trending keywords relevant to your app and its functions.
With these tools, focus on tapping into long-tail keywords. Long-tail variations of your main keywords are usually cost-effective and trigger better search results. For example, including phrases like time tracking for remote teams or budget management for freelancers can significantly increase app installs.
Here's a strategic approach:

  • Start by identifying keywords relevant to your app.
  • Move to niche-specific long-tail variations.
  • Finally, incorporate these into your app's title, description, and updates.

Showcasing quality: Focus on Ratings and Reviews

The number and quality of ratings and reviews is a direct ranking factor on both Google Play Store and Apple App Store. In fact, customers generally decide to download an app after considering the number of positive reviews and high ratings. Encourage your fans to rate your app and provide a review. You might be surprised to see how a simple request can go a long way in motivating loyal users.
Interestingly, a survey by Apptentive highlighted that 79% of consumers check ratings and reviews before downloading an app. Given this figure, it's apparent that focusing on this essential aspect can significantly increase app installs.

Fine-tuning your listing: Robust ASO

App Store Optimization, also known as ASO, refers to the process of tuning your app’s listing to the precise requirements of the App Store algorithms. This makes your app more user-friendly, readable, and accessible. Just like mastering SEO is essential for a website, understanding ASO is crucial for success on app stores.
Follow these steps to efficiently utilize ASO:

  1. Name your app descriptively and incorporate primary keywords.
  2. Use a catchy subtitle or tagline.
  3. Include high-resolution screenshots and videos to attract viewer's attention.
  4. Simultaneously describe your app's features and incorporate keywords in the description.
    Companies like AppInsight excel in providing this service, ensuring your app outstands others in search motif.
    Now, envision AppInsight working on an exciting case: a start-up company, struggling with a low app download rate. AppInsight formulates a custom strategy utilizing the above-stated practices, improving the app's visibility. Within a couple of months, the app's downloads skyrocketed and positive reviews poured in. A classic case of proper implementation can speak a thousand words, right?
    Being the only article in town won't do you any good if it doesn't live up to the hype. On the other hand, being the cream of the crop is absolutely guaranteed to boost your visibility and relevance.
    Understandably, keeping track of incoming data and adjusting your strategy accordingly is a sterling move. This technique employs real-time business intelligence to spot trends and developments in user behaviour. Did a new feature result in increased reviews? Has dwell time increased since you translated your listing to French? Agile adaptation is the key.
    In conclusion, improving your app store listing and driving installs is a combination of various techniques put together. Master these dynamics, and you're well on your way to top the charts in the competitive app marketplace. Stay committed to those thumb-stopping, head-turning numbers, and there will be no stopping you.