How to Improve App Reviews and Ratings: Powerful Strategies

Importance of App Reviews and Ratings

App reviews and ratings play a crucial role in determining the visibility and accessibility of your application on the app store. High star ratings and positive reviews not only reach more audiences but also gain their trust, bolstering the download counts. According to a recent study, about 79% of users claimed that they read at least one review before installing an app.
If you're seeking how to improve your app reviews and ratings, you're at the right place. Employing strategies utilized successfully by AppInsight, here are some tips.

Encourage User Feedback

  • For constructive app reviews, engaging users is key. Ensure that your interface is user-friendly and proactive about seeking user feedback.
  • Review prompts can be of great help. But remember, timing is pivotal. Request reviews and ratings after a positive user engagement within the app to maximize the potential of receiving a positive review.
  • It's also a good thought to make review-submission process easy within the app.

Responding to User Reviews

Addressing every review left by the users speaks volumes about your dedication toward improving user experience. Whether it's a raving review or a mild complaint, acknowledging each shows that you value their opinions.

  • Thank users for their positive reviews.
  • For negative feedback, remain professional, apologetic, and offer assistance.
  • Updating your app regularly addressing issues pointed out in feedbacks can significantly improve your app reviews and ratings.

user-reviews-chart
Chart: User Reviews, Number of Reviews per Rating Category

Incentives for Reviews

While it's unethical to pay or ply users to write positive reviews, incentives like in-app purchases or bonus features can work well to encourage users to leave their feedback.
One case study from our archives at AppInsight, involved an emerging health app unsure of how to invite reviews. After observing the user behaviour patterns, we suggested them to offer bonus health tips for users who leave a review. Humorously enough, the incentive was a top-hit, and the app saw an impressive spike in positive reviews and ratings.

Invest in App Quality

Last but not least, superior App quality can be your gamechanger. Higher-quality apps receive more positive reviews, leading to more downloads and installs, leading to higher rankings on the app store.
AppInsight applies data-driven strategies, bolstered by industry knowledge, and wholehearted commitment to improving user experiences to help businesses achieve excellent ratings, reviews, and operations.
So, now that you're armed with proven strategies, the time is right to embark on your journey towards gaining positive app reviews! Whether you're a fledgling company launching your maiden app, or a well-established enterprise looking for extending your reach, these points hold true. Forge ahead, good luck, and remember, user satisfaction is the ultimate goal!

Bonus: App Rating vs App Ranking

While app ratings affect how potential customers perceive your app, they also count significantly towards the App Rankings. Rankings, provided by Google Play and App Store, audits how your app fares as compared to its competitors. So keep that in mind while enhancing your app, every star counts!

Disclaimer: This article contains charts and insights informed by data references from www.appsflyer.com, developer.apple.com. They are not direct representations but are based on our interpretations and analysis. While we've made every effort to ensure accuracy, there may be occasional discrepancies. Please use this information judiciously.