How Customer Reviews & Ratings Impact ASO for an App

The Holistic Role of Reviews and Ratings in ASO

The power of words tied deeply with sentiments is usually exemplified beautifully by customer reviews and ratings. Reviews swathed in the threads of experiences weave colorful narratives for your app users. The numbers encoding stars of ratings exhibit good synchronization of subjective opinions and objective measures.
Witness the growing importance of reviews and ratings through these compelling stats:

  • A research conducted by Apptentive found that 77% of users read at least one review before downloading a free app.
  • A report by Invesp suggests that products with 50 or more reviews can mean a 4.6% increase in conversion rates.
    Clearly, customer reviews and ratings perhaps influence a potential user's decision-making trail more than you realize. So, how do they impart shinier hues of optimization to your app store optimization (ASO)?

Guiding Launch into Higher App Store Ranks

  1. Push for positivity: Positive reviews and strong ratings push your app higher in app store search results. ASO works on relevancy, timbered primarily by how users perceive the app.
  2. Deploy for download decisions: ASO algorithms pick these markers to corroborate credibility, fuel confidence and prime the push for downloads.
  3. Leverage for personalized localization: ASO gears for a more region-centric appeal when you harness linguistic localization, lacing the genuine vibe of vernacular reviews into the information fabric of your app description.
  4. Engage for envisioning enhancement: Positive review traits; use them to mark the success of your adopted strategies and negative ones; tap to trace design-directions reform.
    To look deeper, let's consider a relatable example. AppInsight had assisted a lifestyle app, struggling with a remarkably low 2-star rating. A literally 'star'ving scenario was transformed into a 4-star celebration through concerted efforts. It involved close evaluation of poor reviews to coalesce user feedback into aptly tuned improvements. The outcome? The app rejoiced in higher ranks, downloads and a rejuvenated reputation.

Chart: App Store Ranking Factors, Comparison of App Store Ranking Factors and their impact on app performance

Sowing Seeds for Success: Ratings & Review Strategy

With understanding in place, here’s how you can realistically apply them for enhancing your ASO;

  • Invite and iterate: Encourage users to review and rate your app. This serves dual purpose – gaining user feedback and improving app visibility. Simultaneously, diligently sift user feedback. Listen, absorb, adapt. The phrase 'Customer is kind' gushes golden for it's from iterating their feedback that improvements spring.
  • Respond, rectify and reassure: Ensuring satisfactory service is anothuer strategy. Whenever users have suggestions or grievances, make it a point to respond quickly. This assures them that their concerns are valued and urgent solutions are in process.
  • Incentivization Inspiration: Incentivize rating. Giveways, discounts, or extra game life, seductive incentives stimulate customers to press those stars and leave reviews.

Consumer Reviews: Altruistic Advisors to ASO

The gravitational pull of customer reviews and ratings is not redundant, rather it serves hooks for ASO algorithm. It helps the algorithm manifest choices taking the flight from familiarity and belief biases held by users, just like birds select dependable tree branches to nest. So groom brand communications to reflect the spectrum and personality of user sentiments and shine brighter in the mythical realm of optimizing app store's vista.
Recall how AppInsight worked meticulously to penetrate the insights of user sentiment, expressed in colorful palette of user reviews, and smartly folded them into highlighting elements of interface enhancements and user experience improvement for the client app. Success savored sweet then, just as it continues to do with businesses striving for forging a strong digital path.
Shaping your ASO in alignment with a well-curated review and rating strategy will guide consumers' digital footsteps to your app door, letting you taste the ultimate flavor of online success. So, like a good artist, master the art of blending captivating creativity and prying practicality. Make ASO work your way!

Disclaimer: This article contains charts and insights informed by data references from,,, They are not direct representations but are based on our interpretations and analysis. While we've made every effort to ensure accuracy, there may be occasional discrepancies. Please use this information judiciously.