Facing the new rules, how should we play with the Appstore Optimisation? 1. Single point breakthrough Under the new rules, we found that the hub of traffic distribution has changed. From past lists and KeyWord searches, two important new elements have been added: Story and developer IDs. 1). Story In the North American App Store, the Story’s…
Following the previous article, why the Appstore are making such a great revision? There are two aspects to answer this question: 1. First, the problem facing by Appstore — Internal revolt and Foreign invasion. 1). Foreign invasion Although the Android camp is loosely organized and disorderly, it has been smashed all the year round. However, after…
Today, lots of Apple search ads has poped-in the App Store search result pages: According to Apple’s new rules, after adding a few new elements “Developer”, “Story”, “Search Ads”, “In-app purchase”, the App boosted to the second place in organic keywords searching is now seen by users in the fourth place! (see the diagram above) This…
Tricks for the App Store Optimisation (ASO) According to statistics, more than 100,000 new apps are submitted to the App Store every month. As the size of the App Store is increasing everyday, developers have found it getting harder to promote their apps. The app ranking in today’s App Store, unlike it in early days,…
What is ASM? ASM refers to App Store Marketing. When users search the keywords in the App Store, ASM helps your app appear in the top Ads slot, in the search results. Those Ads have three forms: Title + icon + screenshots Title + icon + description Title + icon + video preview There will…
Aside from direct app downloads and app store access, most of the App promoting traffic are guided downloads through landing pages. However, in the real cases, we often find that the download rate of some landing pages are pretty low. So what are causing the low download rates? Let’s discuss the three main reasons decreasing…
When an app has a good ranking in Apple’s App Store, it greatly promote the popularity of the app and increase the download volume. In order to gain a good ranking, App Search Optimisation is one of the most effect methods. However, during the process of App Search Optimisation, it is inevitable that ASOers make…
Early today, Apple made a big wave of Apps removal which alerted every Asoer. Appvocado has also tracked this massive Apps removal and made our analysis. This wave is only half a month away from the last large-scale cleanup, but it has a distinct difference from the last one, which deserves every Asoer’s attention: 1. Organisation developers…
Let’s continue from last chapter… How do we do ASO systematically? Whether it’s the ASO channel’s contribution or the pain of KPI assessment, or the company’s development needs, when you are going to spend tens of thousands dollars on promotion, are you actually fully ready for that? The matter is not quite so simple as…
Let’s start with… 1. What is ASO? ASO, also known as AppStore Optimization, is a promotion method that makes App more searchable or visible to users by using AppStore search rules and ranking rules. Generally speaking, ASO refers to keyword ranking optimization. The two main goals of ASO are bringing more organic users by covering…
